PAF Visual Identity

← Graphic Design

I designed a mascot inspired by the Sebilj, Sarajevo's iconic landmark, and from it built a visual system rooted in pop art style that works cohesively alongside the existing PAF logo — resulting in a visual identity that translates well across different applications and leaves a memorable impression.

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Project Type

Art Direction

Programme

Adobe Illustrator

Date

Brief

The task was to create the visual identity for this year's Pop Art Festival in Sarajevo, marking its 10th anniversary. The project included the design of posters, banners, and a mascot, all built to work consistently across all dimensions and formats.

Not Your Average Solution